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Are you a business that recognizes the impact of policy on your bottom line and aren't sure how to pursue effective change? Are you a nonprofit or faith organization that wants to put your values into practice? Are you an advocacy group that wants to strengthen your skills? Pride Education Services is equipped to engage your group whether you are seeking to do professional lobbying or engage your community in issues important to to them. ​


Advocacy training is designed to equip individuals or groups with the skills and knowledge needed to effectively advocate for a cause, policy, or specific issue. The content and structure of advocacy training can vary depending on the type of organization or business and what your goals are. 


Some of the topis that may be part of your training include: 

  • Issue Familiarization: 

    • Understanding the issue or cause that you are advocating for is fundamental. This includes gaining a deep knowledge of the problem, its root causes, and its impact on individuals and communities.

  • Communication Skills: 

    • Advocacy often involves communicating your message to various stakeholders. Training typically covers effective communication skills, including public speaking, writing, social media, and storytelling.

  • Policy and Legal Knowledge: 

    • Understanding the relevant laws, regulations, and policies related to your cause is essential. Advocacy training may include education on how policies are developed, implemented, and changed.

  • Research and Data Analysis: 

    • Advocates need to back their claims with data and evidence. Training might include instruction on how to gather and analyze data, conduct research, and use statistics to support your arguments.

  • Grassroots Organizing: 

    • Advocacy often involves mobilizing grassroots support. Training can cover strategies for building and maintaining a base of supporters, volunteers, and activists.

  • Coalition Building: 

    • Collaborating with like-minded organizations and individuals can amplify your advocacy efforts. Training might include tips on how to form and manage coalitions and partnerships.

  • Lobbying and Advocacy Techniques:

    • Advocacy training may include guidance on how to engage with policymakers, legislators, and government officials. This can involve learning about lobbying techniques and strategies.

  • Media and Public Relations: 

    • Advocates often need to work with the media to get their message across. Training can include media relations, interview skills, and understanding how to use media effectively.

  • Advocacy Campaign Planning:

    • Developing a strategic advocacy plan is crucial for achieving your goals. Training may involve setting clear objectives, identifying target audiences, and creating a timeline and action steps.

  • Grassroots Mobilization: 

    • Training may cover how to engage and mobilize your community or target audience through events, rallies, petitions, and social media campaigns.

  • Ethics and Legal Compliance: 

    • Advocacy training often emphasizes the importance of ethical conduct and adherence to legal regulations in your advocacy efforts.

  • Public Speaking and Persuasion: 

    • Effective advocacy often involves public speaking and persuasion techniques. Training may include public speaking skills, debate strategies, and persuasive communication.

  • Fundraising and Resource Management: 

    • Advocacy efforts may require funding. Training can include fundraising strategies and effective resource management.

  • Evaluation and Measurement: 

    • It's essential to assess the impact of your advocacy efforts. Training may include methods for evaluating the success of your campaigns and adjusting your strategies accordingly.

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